At Movable Ink, I work with globally-recognized brands (many Fortune 100) to create personalized email and mobile experiences powered by data. Before that, I brought art into inboxes at Artsy, the world’s leading online marketplace for fine art.
I believe technology should strive to deepen our connections to the world around us & to each other. I have been many “Rachels” in my career. Notably: I taught art to high schoolers, I analyzed art auction data for Deloitte reports, and I wrote my dissertation on social media & art buying. I have even held positions at leading art world institutions like Phillips, Christie’s & The Frick Collection. At Artsy, I built their email program from the ground up, automating production & implementing user journeys based on customer behavior. Today, I lead a global team dedicated to helping clients solve complex marketing challenges by turning data into visual experiences. I’m grateful for my winding road. But this all started because I was a nerd who loved art and built websites about artists for fun on GeoCities in the late 90s. (When the Internet was still relatively pure.)
My path to email marketing has been winding, powered by curiosity. Like many of us who work in email, I found my way here by accident. “You know HTML, right?” was the gateway that grew into an obsession with the inbox. Today, I’m focused on customer experience, using my tech smarts and creativity to solve problems and help my clients reach their marketing goals.
Consultant, copywriter & designer (2006 - 2014)
Art Market Analyst (2014 - 2015)
Guest Lecturer (2012 - 2013)
Internships (2008-2013)
Bachelor of Arts, cum laude (2010)
Art History, Russian Studies
Master of Arts, honors (2014)
Art Business